Old maps or magazine pages make great reuseable wrapping paper. These links can tell you more!

Redo.org
  http://www.redo.org

U.S. Environmental Protection Agency
  http://www.epa.gov/epaoswer/non-hw/muncpl/reduce.htm#reuse

Nikebiz.com
  http://www.nike.com/nikebiz/nikebiz.jhtml?page=27&cat=reuseashoe

Water Reuse Association
  http://www.watereuse.org/